Managing the strategic innovation process. E-book. Formato PDF

Un ebook di  Garzia Carmine  edito da EGEA, 2013

Strategic innovation is the development of new forms of positioning that enable firms to redefine the way to do business, offering greater non-monetary value to customers and a higher level of cost effectiveness. Strategic innovators deliver their superior value proposition by developing new markets and leveraging on innovative forms of distribution and communication. Strategic innovators can remain competitive and achieve profitable growth within competitive environments that are characterised by discontinuity, instability and uncertainty. The book investigates strategic innovation through a process model, built on a multiple case study analysis of innovative firms, that explains the dynamics of innovative strategy generation and implementation.

Informazioni bibliografiche

  • Titolo: Managing the strategic innovation process. E-book. Formato PDF
  • AutoreGarzia Carmine
  • Editore: EGEA
  • Data di Pubblicazione: 26 Luglio '13
  • Pagine: 132
  • Formato: PDF
  • Protezione: Adobe DRM
    (richiede Adobe Digital Editions)
  • Dimensione Kb: 3133
  • Stampa: Non permesso
  • Copia-e-incolla: Non permesso
  • Condivisione: Permesso limitato a 6 Dispositivi
  • ISBN-13: 9788823812147