Marketing channel trends. E-book. Formato PDF

Un ebook di  Fornari Edoardo  edito da EGEA, 2013

The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.

Informazioni bibliografiche

  • Titolo: Marketing channel trends. E-book. Formato PDF
  • AutoreFornari Edoardo
  • Editore: EGEA
  • Data di Pubblicazione: 18 Gennaio '13
  • Pagine: 124
  • Formato: PDF
  • Protezione: Adobe DRM
    (richiede Adobe Digital Editions)
  • Dimensione Kb: 2058
  • Stampa: Non permesso
  • Copia-e-incolla: Non permesso
  • Condivisione: Permesso limitato a 6 Dispositivi
  • ISBN-13: 9788823812451