Fashion eBooks
eBooks con argomento Fashion
Delivering the Dream: Cultural Relevance, Product Desirability, Customer Engagement: Strategy and Execution for Fashion and Luxury. E-book. Formato EPUB Erica Corbellini - Egea, 2026 -
Delivering the Dream is the first book to address a critical question in fashion and luxury: how things are actually done. It focuses on execution as the true driver of long-term brand value. The book brings together an academic perspective on business models and strategy with a hands-on understanding of marketing and brand practice. It explores how fashion and luxury brands generate cultural impact, product desirability, and customer engagement. Rather than universal formulas, it builds on companies’ business models, recognizing that different structures require different balances between marketing and creative direction. The book examines key industry themes, including the intersection between fashion and sport, the role of artificial intelligence in creative processes, the balance between global brand image and local adaptation, sustainability in practice, the value of collaborations, performance metrics and budget allocation. Enriched by contributions from creative directors, top managers, and industry experts, Delivering the Dream connects strategy and practice, showing how ideas are translated into coherent actions across fashion shows, events, stores, media, storytelling, and commercial touchpoints.
Signature Experience: Art and science of customer engagement for fashion and luxury companies. E-book. Formato EPUB Stefania Saviolo - Egea, 2019 -
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoo strategies and “craft” the customer journey as they do with products, injecting creativity and their special touch into all relevant customer interactions. Crafting touch-points is not enough if the execution is not well-engineered. Different authors have teamed up in this book to illustrate how Fashion and Luxury companies should develop an innovative organizational approach and mindset, from brief to shelf, where people, processes, technology, and data are key enablers.
What's Fashion? It's Method!: The values of idea in fashion companies. E-book. Formato EPUB Marco Turinetto - Egea, 2019 -
The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes (of products and services). This publication aims to group together around a single concept, change for growth, the interests and goals of all those in Italy and in the world who have recognized that the adoption of new strategies is an incontrovertible need. This volume thus seeks to meet a challenge, that of rethinking and redesigning behavior, models, and attitudes; in a nutshell, the market approach of the sector and the Fashion System.