Davide Pellegrini eBooks

eBooks di Davide Pellegrini editi da Egea Vendite e marketing

Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at the University of Parma where he is also coordinator of Executive Programs and Post Degree Courses in Retail and Distribution Management. He holds a PhD - Bocconi University, Milan - and is visiting professor at the universities of Kobe – Japan -, Nancy – France- and Zaragoza –Spain. In 2009, he was consultant for Iftech, the Japanese Institute for Future Technology. In 2011, he was awarded the Ordre des Palmes Academiques in Strasbourg. His research interests include marketing metrics, vertical relationships, competitive regulation and public policies. His work has been presented at international conferences, including those held by the Journal of the Academy of Marketing Science and by ESCP/EAP.
The New Social Game: Sharing economy and digital revolution: An insight on consumers' habits change. E-book. Formato EPUB ebook
EBOOK   9788899902438

The New Social Game: Sharing economy and digital revolution: An insight on consumers' habits change. E-book. Formato EPUB Davide Pellegrini   -  Egea, 2019  - 

"The idea of BlaBlaCar was born one Christmas when I wanted to get home to my family in the French countryside. 500 km away from Paris, it wasn’t the easiest place to reach. With no car and all the trains sold out, I finally convinced my younger sister to make a lengthy detour via Paris to pick me up. By the end of 2016, BlaBlaCar will count 40 million members in 22 countries. In the past decade, enabled by trust and technology, we have built the world’s largest carpooling community. We have turned millions of lonely drivers into carpoolers and have opened up a whole new world of friendly and affordable travel. We are optimizing cars, one of the world’s most inefficiently used assets. And best of all, we are enabling new social connections along the way.” Frédéric Mazzella – Founder of BlaBlaCar

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Channel metrics. E-book. Formato PDF ebook
EBOOK   9788823881389

Channel metrics. E-book. Formato PDF Davide Pellegrini   -  Egea, 2021  - 

Il volume propone i passaggi algebrici per formulare e comprendere le simulazioni necessarie a controllare i risultati delle azioni di marketing nelle filiere del largo consumo. I destinatari di questo libro sono i marketing manager, gli analisti delle imprese industriali e commerciali e gli studenti dei corsi di laurea specialistici in marketing e trade marketing e dei master. Il testo raccoglie spunti di ricerca nella frontiera del marketing metrics: in particolare analizza gli strumenti necessari a far sì che la metrica di tutti i giorni possa essere consolidata in serie storiche e proiettata in simulazioni. I capitoli 6, 8, 10 sono a cura di Gianpaolo Costantino di SymphonyIRI Group.

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