Davide Pellegrini eBooks
eBooks di Davide Pellegrini editi da Egea di Formato Pdf
Money and gift at work. E-book. Formato PDF Davide Pellegrini - Egea, 2013 -
The frequent attempts by companies to promote, intermediate and intercept individual conversations within digital communities are today opening up new ideological debate. In this work, our aim was to ascertain whether the new social NgameÓ is actually providing wealth for players, and examine any theoretical implications of the growing overlap between dialogue and sale, between market and society or, more simply, between money and gift. A review of recent literature is followed by discussion of logic and empirical evidence, which leads into a focus on the convergence currently taking place between the roles of customer and citizen. We develop a new theory of convergence and test it through a specially developed model of a Nco-value chainÓ. The metrics of the Covalue Model are used to measure and clarify the roles of customers, companies and communities. The model is applied to a large number of recent case histories, providing a topical focus on implications for management.
Channel metrics. E-book. Formato PDF Davide Pellegrini - Egea, 2021 -
Il volume propone i passaggi algebrici per formulare e comprendere le simulazioni necessarie a controllare i risultati delle azioni di marketing nelle filiere del largo consumo. I destinatari di questo libro sono i marketing manager, gli analisti delle imprese industriali e commerciali e gli studenti dei corsi di laurea specialistici in marketing e trade marketing e dei master. Il testo raccoglie spunti di ricerca nella frontiera del marketing metrics: in particolare analizza gli strumenti necessari a far sì che la metrica di tutti i giorni possa essere consolidata in serie storiche e proiettata in simulazioni. I capitoli 6, 8, 10 sono a cura di Gianpaolo Costantino di SymphonyIRI Group.