Hanno Wolfram eBooks
eBooks di Hanno Wolfram editi da Books On Demand
Key Account Management in PharmaA comprehensive compendium. E-book. Formato EPUB Hanno Wolfram - Books On Demand, 2021 -
The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this great industry around the world.It might be a good point in time and a valuable idea to develop the traditional pharma business-model further. It is about introducing ways to the change from selling drugs to actively contribute to better healthcare.There is no other place, storing more knowledge and expertise around specific diseases, than the pharmaceutical industry itself. This know-how is waiting to be shared.Key Account Management means cross-functional collaboration.KAM helps to surmount and overcome traditional walls of separation inside the industry.Key Account Management paves the way for cooperation and co-creation of solutions between the relevant industries. In support of constantly striving for better healthcare.In a globalized world, with universal access to information, little variations of markets determined by political will and the design of healthcare delivery are getting less important.Many HCPs are waiting for pharma to play a more active role in the delivery of healthcare. Pharma needs to share their wealth of expertise. KAM is about a lot more than pills.This textbook truly is unique. It is the only textbook about this subject.
Digital in HealthAbout a breathtaking future of healthcare. E-book. Formato EPUB Hanno Wolfram - Books On Demand, 2019 -
Indicating ways to improve patient-outcome was the main driver writing this book. Two years of research, structuring, collecting, and writing around the central subject of our days: digital.Similar to other spheres of our lives, digital has the power to change many aspects of healthcare and improve patient's lives. Not only tells the book about the obvious, but also points to many use-cases and innovative examples of digital in health.By definition, digital interconnects and integrates people and things. Maybe some of the players in healthcare find the idea of working across sectors harmful to their own business model? Digital in health in any case means leaving traditional comfort zones. Besides telling about the digital past and present, the book Digital in Health defines, conveys ideas, triggers concepts, and indicates digital business models and cases already existing.In contrast to what we encounter every day, digital concepts in healthcare are lagging far behind. The rest of the world has already advanced a lot further. After technology is available, the most important prerequisite for the development of digital in health evidently is the mindset of protagonists.Digital today is far more than a buzzword, after every one of us is regularly confronted with it. Today many are already depending on digital, reaching into every corner of our life. None of our today's lives could continue to function as it is, without leveraging and using all these digital tools and applications. Digital in Health wants to help pave the way for digital ideas, supporting the constant ambition to improve patient-outcome.Joining forces for the common goal of better care, the coauthors added most relevant and important views. Each from his own professional background. Many thanks to Salil Kallianpur, Gerd Luippold, Christian Milaster, and Anup Soans who contributed so greatly to the book, while living in India, Germany, and the United States of America.
Pharma BettlektüreErinnerungen für die Zukunft. E-book. Formato EPUB Hanno Wolfram - Books On Demand, 2017 -
Die Pharmaindustrie Wahrnehmung und Reputation der Pharmaindustrie entsprechen keinesfalls den Beiträgen, die diese Industrie für Lebensqualität, Lebenserwartung, Genesung oder Verbesserung von Gesundheit leistet. Ihre Reputation wird ihr nicht mal im Ansatz gerecht. Wer hat's gemacht? Die Pharmaindustrie selbst!42 Jahre Pharmaindustrie, mit offenen Augen, in vielen Ländern und aus unterschiedlichen Perspektiven sind in "Pharma Bettlektüre - Erinnerungen für die Zukunft", verarbeitet.Wer sich mit dieser Industrie, ihren Gepflogenheiten, dem Verwöhntsein der handelnden Personen, den Gründen für die Veränderungssperren und ihrer Nicht-Differenzierung auf kurzweilige Art einlassen möchte, ist hier richtig.Selbst im Erscheinungsjahr gibt es noch immer eine Menge Lippenbekenntnisse der Pharmaindustrie, die vom Alltag Lügen gestraft werden. Viele Eintrittskarten sind zu buchen, mit denen sich Pharmaunternehmen differenzieren und im Gesundheitswesen unentbehrlich machen könnten. "Beyond the pill" ist zum Beispiel ein solches, bereits älteres Stichwort, das bis heute darauf wartet, mit Inhalten gefüllt zu werden. Wenn da nicht Bedenkenträger, Veränderungssperren und das Verstecken hinter regulatorischen Hemmnissen so zähe Begleiter wären. Pharma Bettlektüre ist ein Aufruf an die Pharmaindustrie, sich (endlich) aktiv in die Versorgung von Patienten einzubringen.