Raj eBooks
eBooks di Raj editi da Bsp Books
Strategic Pharmaceutical Marketing. E-book. Formato EPUB Raja B.Smarta - Bsp Books, 2019 -
The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing. The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and regulatory perspectives of pharmaceutical marketing, examines consumers, prescribers and explores positive marketing, pricing and distribution strategies. It provides a detailed explanation of pharmaceutical marketing as well as provides real-world case studies to demonstrate certain aspects. The book is scripted from an industry and academic perspective. It allows pharmaceutical marketers to have a detailed understanding of the functions of pharmaceutical marketing thus, helping them plan their marketing strategies in a more accurate and precise way. Individuals entering the field of marketing pharmaceutical products - sales personnel, assistant product managers, marketing staff as well as policy makers will achieve an in-depth understanding of the pharmaceutical industry. The marketing models described in the book along with promotion, distribution, and pricing scenarios, competitive analysis and market research will benefit the pharmaceutical marketer as a whole. The book would provoke you to think of the surface and latent problems in new ways, find out different and more imaginative solutions and reflect on different options for tomorrow to scope with the chang ing situations. The book also deals with pharmaceutical marketing financial analysis to help measure the success of the marketing decisions and return on investment. This book, written in a reader-friendly style will help the marketers and CEOs of the pharmaceutical industry to bring about synergy in their strategies and operations, by thinking about the options, and looking at innovation as an important ingredient for progress. It will also help to generate cost-effective and new marketing approaches. Professionals in healthcare as also marketing executives in other industries will also find the book useful.
Occupational Health and Hygiene in Industries. E-book. Formato EPUB Raja Sekhar Mamillapalli - Bsp Books, 2021 -
Recent International surveys in Occupational Health have demonstrated the occurrence of a wide variety of health problems affecting the working populations, particularly in the developing world. Workers are increasingly exposed to new health hazards associated with industrialization and mechanization in agriculture, small scale industries, mining and construction as they are not equipped with essential protective measures against occupational health risks. Over the past decades, there has been a considerable increase in the use of chemicals in industries. The industrial activities involving hazardous chemicals have the potential to cause occupational diseases, accidents, and pollution to the environment, if effective chemical safety measures are not observed. The indiscriminate, negligent handling of chemicals in work activities may be associated with the risk of occupational diseases. There is a growing need to create an effective control system in the processes involved and continuous care during manufacture, treatment of effluents, packaging, Storage, transportation, use and sale. This implies that the physician must be able to recognize work related illnesses so as to take appropriate action, not only to institute proper treatment, but to assure that patient care is coordinated with management of working environment by those in control so that recurrence of such illnesses may be prevented. This book would be useful to Managements of Industrial establishments for scientific selection, placement, and statutory maintenance of personnel by pre-employment, periodical medical examinations for occupational health and safety in industries. This book also provides comprehensive information not only to Industrial Medical and Safety officers but also to the students of Environmental Sciences, Industrial Hygiene, and Industrial safety courses. Contents: 1. Industrial Hygiene2. Personal Hygiene3. Chemical Hazards4. Personal Protective Equipment5. Housekeeping6. Occupational Health7. Occupational Health Hazard8. Fundamentals of First Aid About the Authors: Raja Sekhar Mamillapalli, a thorough academician has over 12 years of teaching and research experience. He also has vast experience in training, mentoring and consultancy. He was instrumental in the success of various construction projects, with his innovative inputs. He has completed his Master of Technology (Structural Engineering) from NIT Rourkela, and Bachelor in Engineering (Civil Engineering) from Anna University, Chennai. He is currently quenching his research thirst by being a Doctoratoral research scholar from KIIT, Bhubaneswar. He has gained enormous experience and exposure through his academic voyage, as he was associated with varied institutes of great repute. He was allied with SPSU Udaipur, UPES Dehradun, B S Abdur Rahman University, Chennai and Bharath University, Chennai. He is present affiliation is with National Institute of Construction Management and Research (NICMAR), Hyderabad. Visweswara Rao Pasumarthi is an Occupational Health Physician, Retired Senior Chief Medical Officer of Government of India having more than thirty five years of practical experience while serving in different organizations. He has rediscovered several Occupational diseases including cancer and for his services he was rewarded as “the best Industrial Medical Officer” in 1988 by his Excellency the Hon'ble Governor of Combined State of Andhra Pradesh.
Concepts of Pharmacy Practice. E-book. Formato EPUB Rajesh Bhasker Nawale - Bsp Books, 2018 -
Pharmacy Practice is currently one of the fast-growing branches of pharmaceutical sciences. The book is written with aim to provide basic information to students of pharmacy profession about pharmacy practice. The book Concept of Pharmacy Practice is a collection of fundamental concepts of community and hospital pharmacist, aiming at the new challenges which are exciting as well as daunting. The book is interdisciplinary in its approach and provides basis for understanding the role of pharmacist in health care profession. The primary target of this book is D. Pharm., B. pharm. and Pharm. D. students. The text is divided in to 9 main chapters with index for ready reference. The figures and tables summarize the text material for quick revision. A book provides balance and adequate information about Role of Pharmacist in health care profession, his authorities, responsibilities, and ethics in profession. The chapters' communication skills & community pharmacy dealt with various skills the pharmacist should possess. Chapter number three & four namely dispensing pharmacy and hospital pharmacy describes role of pharmacist during dispensing the prescription, function and responsibilities in hospital pharmacy. The chapter five and six, adverse drug reaction and drug interaction describes significance of ADR and DI concept in pharmacotherapy, The chapter seven deals with patients counseling. The chapter 'pharmacy shop' describes establishment, organization, legal aspect, requirement and management aspect of pharmacy, while last chapter enlighten codes of ethics, code of conduct for pharmacist in his professional and social life. We hope this book will provide the basic concepts related to the professional life of pharmacist in patients health care system.