Pia Elliott eBooks
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Just doing it. The New Asian Century: A History of Advertising. E-book. Formato Mobipocket Pia Elliott - Alkemia Books, 2015 -
The incredible story of the Asian advertising The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist… These and much more peculiar, funny and extremely relevant stories help to define the development of marketing in the Asian continent: a new frontier, where absolutely nothing that has been accepted in the West for years, can be given for granted. Where the American established giants of advertising had to turn their logics upside down, and redesign any approaches to meanings and trends, to find the right key to the market. .Just Doing It – The New Asian Century is the spontaneous prosecution of the first book abut the 100 personalities in the world who have changed the history of Advertising: two lively, engaging books, addressed both to professionals (as Pia Elliott) and the curios ones. ABOUT THE AUTHOR: Pia Elliott worked as a copywriter in multiple international advertising agencies before co-founding Promos Italia (which would go on to become part of BBDO). Her agency became a school for some of the most creative copywriters and art directors in Italian advertising. Later on in her life Pia Elliott focused her attention towards Institutions. She coordinated many communication campaigns for the European Union, even spearheading the public service announcements introducing the Euro as common currency. Nowadays Mrs. Elliott spends her time writing about advertising, teaches University-level courses and seminars, and is working on a biography regarding a select few of contemporary and historical musician
Just doing it. Il nuovo secolo asiatico: Storia della pubblicità. E-book. Formato Mobipocket Pia Elliott - Alkemia Books, 2015 -
La travolgente storia della pubblicità vista da una delle più famose copywriter italiane La città cinese in cui si replicano solo falsi di quadri celebri, il panino al pollo con cui McDonald’s è riuscita a farsi accettare nel subcontinente indiano, una travolgente campagna pubblicitaria per una birra che nemmeno esiste… Queste ed altre storie pittoresche, divertenti ma anche estremamente significative aiutano a tracciare lo sviluppo del marketing nel continente asiatico: una frontiera in cui nulla di quanto è assodato in Occidente da decenni pare poter essere riproposto tout court. Una frontiera in cui anche i mostri sacri della pubblicità americana hanno dovuto stravolgere le proprie logiche ridisegnando da zero approcci interpretativi e logiche di mercato alla ricerca delle giuste chiavi di lettura. Just Doing It - Il nuovo secolo asiatico è la naturale prosecuzione del primo volume sui 100 personaggi che hanno cambiato la storia dell’Advertising: due libri agili, coinvolgenti, pensati sia per gli addetti ai lavori (come l’autrice Pia Elliott) che per i semplici curiosi. L'AUTRICE: Pia Elliott ha lavorato come copywriter in agenzie internazionali ed è stata co-founder di un’agenzia di pubblicità, Promos Italia (poi diventata parte del gruppo BBDO), dove molti creativi italiani si sono formati come copywriters e art directors. Passata più tardi alle Istituzioni, Pia Elliott ha coordinato campagne di comunicazione a livello europeo e si è particolarmente dedicata alla comunicazione pubblica in occasione dell’introduzione dell’euro. Oggi scrive di pubblicità, tiene corsi e seminari a livello universitario e sta lavorando alla biografia di alcune musiciste del passato e contemporanee.
Just Doing It: A History of Advertising: 100 people who made advertising and our lives different. E-book. Formato Mobipocket Pia Elliott - Alkemia Books, 2014 -
The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one's career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book. The Author: Pia Elliott worked as a copywriter in multiple international advertising agencies before co-founding Promos Italia (which would go on to become part of BBDO). Her agency became a school for some of the most creative copywriters and art directors in Italian advertising. Later on in her life Pia Elliott focused her attention towards Institutions. She coordinated many communication campaigns for the European Union, even spearheading the public service announcements introducing the Euro as common currency. Nowadays Mrs. Elliott spends her time writing about advertising, teaches University-level courses and seminars, and is working on a biography regarding a select few of contemporary and historical musician