Bruno Busacca eBooks
eBooks di Bruno Busacca di Formato Epub
Customer value analysis. Esercizi svolti. E-book. Formato EPUB Bruno Busacca - Egea Tools, 2011 -
Il volume è stato ideato per integrare l'apprendimento degli studenti dei corsi graduate impegnati nella frequenza di insegnamenti dedicati ai marketing management e all'analisi del comportamento del consumatore. L'obiettivo è quello di esemplificare, attraverso incident ed esercizi svolti, le potenzialità interpretative di alcune teorie e di alcuni strumenti particolarmente utili per affrontare i temi trattati negli insegnamenti.
Customer Management: Growth, Value and Loyalty. E-book. Formato EPUB Bruno Busacca - Egea, 2025 -
Sustainability and digital transformation are reshaping how companies create value. In this evolving landscape, marketing plays a vital role in helping organizations navigate complexity, engage stake-holders, foster innovation, and design value propositions that are not only profitable but also socially and environmentally responsible. This book offers a clear and accessible guide to marketing’s evolving contribution to corporate pur-pose and value. Blending theory and practice, it addresses customer centricity, value measurement, client relationships, and the transformative impact of digitalization. The volume is designed for students seeking to deepen their understanding of marketing in a changing world, as well as for managers and professionals committed to developing strategies that com-bine competitiveness with long-term sustainability.