Luana Carcano eBooks
eBooks di Luana Carcano di Formato Epub
Lecturer at Strategic and Entrepreneurial Department of SDA Bocconi School of Management. Her main interests, both academic and professional, relate to firms’ strategic management and international competitiveness, with a special focus on symbolic/luxury
businesses. She is the author of several books - in
Italian and in English - including Challenges for the
Italian Boating Industry (Egea, 2010), Clock Builders
and Time Tellers, with G. Corbetta (Egea, 2009), and
Miti da sfatare nel gioiello (Egea, 2007).
EBOOK 9788899902483
Made in Italy Industries: Managerial issues and best practices. E-book. Formato EPUB Luana Carcano - Egea, 2019 -
Made in Italy is a powerful brand, often associated to specific industries, such as fashion and supercars, and to a well-defined location. Made in Italy should also be associated with an Italian way of competing: Made in Italy companies are also often leaders in their competitive space. Their expertise, know-how, creativity, and innovative energy is well recognized world-wide. In the book, we will analyze the most relevant industries and players of Made in Italy while at the same time discussing about their strategic and managerial unique features with the aim to highlight best practices that can be put into action in different contexts.
€ 20.99
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