Erica Corbellini eBooks
eBooks di Erica Corbellini
Managing fashion and luxury companies. E-book. Formato EPUB Erica Corbellini - Etas, 2014 -
The system of fashion and luxury goods found fertile ground in the Italian and international spheres from the late 1970s to the 1980s. Today, however, these favourable conditions no longer exist. First, fashion and luxury are not one single concept anymore. Instead, companies have to manage a variety of fashions and luxuries, given to the ever-expanding yet simultaneously greater segmentation of markets. A new world requires a fresh, more sophisticated way of approaching these industries. Strategies once based on a single product and a single brand for a single consumer today must be able to segment their offering through a differentiated value proposition for different segments on diverse markets in terms of product, retail, communication, and service. From this perspective, the book intends to serve as a handbook for managing key business processes at fashion and luxury companies in a context undergoing a radical evolution; providing substantiation through a variety of real-life examples stemming from 15 years of experiences of the authors. The book also adopts a European perspective, considering the case of medium sized firms, managed by an entrepreneur or a family, willing to improve their management skills.
Managing fashion and luxury companies. E-book. Formato PDF Erica Corbellini - Etas, 2014 -
The system of fashion and luxury goods found fertile ground in the Italian and international spheres from the late 1970s to the 1980s. Today, however, these favourable conditions no longer exist. First, fashion and luxury are not one single concept anymore. Instead, companies have to manage a variety of fashions and luxuries, given to the ever-expanding yet simultaneously greater segmentation of markets. A new world requires a fresh, more sophisticated way of approaching these industries. Strategies once based on a single product and a single brand for a single consumer today must be able to segment their offering through a differentiated value proposition for different segments on diverse markets in terms of product, retail, communication, and service. From this perspective, the book intends to serve as a handbook for managing key business processes at fashion and luxury companies in a context undergoing a radical evolution; providing substantiation through a variety of real-life examples stemming from 15 years of experiences of the authors. The book also adopts a European perspective, considering the case of medium sized firms, managed by an entrepreneur or a family, willing to improve their management skills.
Delivering the Dream: Cultural Relevance, Product Desirability, Customer Engagement: Strategy and Execution for Fashion and Luxury. E-book. Formato EPUB Erica Corbellini - Egea, 2026 -
Delivering the Dream is the first book to address a critical question in fashion and luxury: how things are actually done. It focuses on execution as the true driver of long-term brand value. The book brings together an academic perspective on business models and strategy with a hands-on understanding of marketing and brand practice. It explores how fashion and luxury brands generate cultural impact, product desirability, and customer engagement. Rather than universal formulas, it builds on companies’ business models, recognizing that different structures require different balances between marketing and creative direction. The book examines key industry themes, including the intersection between fashion and sport, the role of artificial intelligence in creative processes, the balance between global brand image and local adaptation, sustainability in practice, the value of collaborations, performance metrics and budget allocation. Enriched by contributions from creative directors, top managers, and industry experts, Delivering the Dream connects strategy and practice, showing how ideas are translated into coherent actions across fashion shows, events, stores, media, storytelling, and commercial touchpoints.