C eBooks
eBooks di Titolo C di Bruno Busacca editi da Egea
Customer Management: Growth, Value and Loyalty. E-book. Formato EPUB Bruno Busacca - Egea, 2025 -
Sustainability and digital transformation are reshaping how companies create value. In this evolving landscape, marketing plays a vital role in helping organizations navigate complexity, engage stake-holders, foster innovation, and design value propositions that are not only profitable but also socially and environmentally responsible. This book offers a clear and accessible guide to marketing’s evolving contribution to corporate pur-pose and value. Blending theory and practice, it addresses customer centricity, value measurement, client relationships, and the transformative impact of digitalization. The volume is designed for students seeking to deepen their understanding of marketing in a changing world, as well as for managers and professionals committed to developing strategies that com-bine competitiveness with long-term sustainability.
Customer Value Analysis: Problems and Applications. E-book. Formato PDF Bruno Busacca - Egea, 2020 -
This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.
Customer-Based View. E-book. Formato PDF Bruno Busacca - Egea, 2020 -
The imperative of sustainable growth has clearly emphasized the importance of customer centricity and marketing skills, on which depends the ability to grasp the signs of market change, to internalize the customer in business processes, and to deliver a dynamic, attractive and distinctive value proposition. This ability is the precondition for the economic and competitive success of every company in the long run. From this perspective, the book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing performance, we examine the links among customer value, customer satisfaction and customer relations, delving into measurement techniques and management implications.