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Brands in time of threat. How Consumers Cope and How Companies can Respond Ulqinaku Aulona   -  Editoriale Scientifica, 2025  -  Punto Org

The monograph Brands in Times of Threat: How Consumers Cope and how Companies can Respond examines how consumers react to psychological threats (social exclusion, identity threats, and mortality salience) and how firms can effectively respond.