Libri di Beech John

Business of Sport Management John Beech   -  Prentice Hall Further Educatio, 2012

This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport.