International Management eBooks

Data Analytics And Knowledge Management. E-book. Formato EPUB International Management School   -  Youcanprint, 2021  - 

Explosion of the economic relevance of data is related to: first, technological progress that has drastically reduced the costs of collecting and storing data; second, the advances in analytic techniques that have allowed for more advanced processing to extract greater value from available data. So, more value is extracted from exhausted data.Information generated for one purpose can and should be reused for another one, which means that data moves from primary to secondary uses . data are more valuable over time.Data's true value is like an iceberg floating in the ocean: only a tiny part is visible, while much of it is hidden.Innovative companies that understand this, can extract that hidden value and reap huge benefits. Data's worth is its unlimited potential for reuse: the option value. What really matter for the value of data is its use and not its possession.Data science can have incredible benefits for your business. With data science and predictive analytics, in particular, you can predict useful metrics and trends for your business. Such an approach can help you improve your ability to serve your customers or otherwise compete in the market.

The Enterprise System In The Innovation Era. E-book. Formato EPUB International Management School   -  Youcanprint, 2021  - 

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team. There is no enterprise without people. Obvious. Human resources represent the strength of the business, the engine that allows to keep up with the marathon, to be competitive. We have to focus on the performance of the people, of our team. During the years, indeed, the market have kept evolving very fast and also the 'marketing concept' has changed. The product is not anymore the beginning and the end of the business cycle, but the customer is. This process starts from the customers because nowadays people are more important than products. That's why marketing has become so important so far. What is marketing then? Marketing is putting the right product, in the right place, at the right price, at the right time. How does a company do that? Creating a successful marketing mix strategy. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

Think, Segment, Brand, Market and Success. E-book. Formato EPUB International Management School   -  Youcanprint, 2020  - 

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service.This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.Ideally, you'll market your startup well before you're open for business. And you need to spread the word quickly to gain customers.Remember that: "Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques."In other words, your core marketing strategy shouldn't be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy.You'll find a great insight about Time Management: Time Management is about living your best life. It's about having time to focus on your essential tasks, skills and passions. It's about streamlining your practices and business tasks into systems that you can manage yourself quite quickly and efficiently.Be ready to analyse your market segment, reach your customers, market and sell your product. Make your start-up a successful project!