How to Run a Store. E-book. Formato PDF - 9780259615941

How to Run a Store. E-book. Formato PDF. The mortality among retail stores is disturbing to say the least. And when we realize that two thirds of the misfortunes are attributed to incompetency and ignorance of the retail business principles, we appreciate the need for a stimulation of constructive thought and, indeed, often of energy. There are several excellent books on retailing already on the market. This book is not offered as something better but as something different and something more directly applicable to the small store needs.