Entrepreneurship eBooks
eBooks con argomento Entrepreneurship di Formato Epub
Entrepreneurial Strategies: Theory and Cases. E-book. Formato EPUB Carmine Garzia - Egea, 2025 -
Strategic innovation enables firms to redefine how they do business, deliver greater value, and remain cost-effective. It allows companies to stay competitive and achieve profitable growth, even in unstable and uncertain environments. This book introduces an original model of the strategic innovation process, developed through a multiple case study analysis of four global firms. Top management plays a key role in shaping innovative strategies and reinforcing them with targeted organizational actions that foster entrepreneurial behavior. Proactively cultivating a distinctive resource portfolio is essential for securing competitive advantage in the design and implementation of strategic innovation.
Start-up Entrepreneurship: The smart way. E-book. Formato EPUB Mikkel Draebye - Egea, 2019 -
Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management of the established and growing venture. This book analyses the start-up process and suggests theoretical insights, methods and tools that will help the entrepreneur to manage the risk associated with unknowns and uncertainties and that will increase the chances of success. The framework presented, the SMART entrepreneurial process, draws heavily on “modern” entrepreneurial management theory such as the lean start-up method and effectual entrepreneurship, but combines these approaches with suggestions for practical implementation. The book is mainly written with budding for-profit start-uppers in mind, but provides insights that are equally useful for social entrepreneurs.