Bruno Busacca eBooks

Customer Value Analysis: Problems and Applications. E-book. Formato PDF Bruno Busacca   -  Egea, 2020  - 

This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.