Egea eBooks
eBooks editi da Egea con argomento Entrepreneurship
Entrepreneurial Strategies: Theory and Cases. E-book. Formato EPUB Carmine Garzia - Egea, 2025 -
Strategic innovation enables firms to redefine how they do business, deliver greater value, and remain cost-effective. It allows companies to stay competitive and achieve profitable growth, even in unstable and uncertain environments. This book introduces an original model of the strategic innovation process, developed through a multiple case study analysis of four global firms. Top management plays a key role in shaping innovative strategies and reinforcing them with targeted organizational actions that foster entrepreneurial behavior. Proactively cultivating a distinctive resource portfolio is essential for securing competitive advantage in the design and implementation of strategic innovation.
Start-up Entrepreneurship: The smart way. E-book. Formato EPUB Mikkel Draebye - Egea, 2019 -
Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management of the established and growing venture. This book analyses the start-up process and suggests theoretical insights, methods and tools that will help the entrepreneur to manage the risk associated with unknowns and uncertainties and that will increase the chances of success. The framework presented, the SMART entrepreneurial process, draws heavily on “modern” entrepreneurial management theory such as the lean start-up method and effectual entrepreneurship, but combines these approaches with suggestions for practical implementation. The book is mainly written with budding for-profit start-uppers in mind, but provides insights that are equally useful for social entrepreneurs.
Crowdfunding for Entrepreneurship: Opportunity of Value Co-Creation. E-book. Formato PDF Lucia Michela Daniele - Egea, 2020 -
Nowadays customers are more active, informed and networked, showing a critical sensibility with respect to the market offerings of firms. This profound change in the consumers’ role, facilitated by the development of technologies, has led to a paradigm shift. Consumers no longer accept a receptive, passive role with respect to what the market offers; they interact, exercising their influence on different steps of the value-creation processes. This growing tendency towards cooperation among market actors has recently expanded to also include financial support. Crowdfunding enables the general public (the crowd) to financially support new initiatives or ventures through digital platforms. The current volume focuses on the pre-purchase model, a sub-model of pure reward crowdfunding through which entrepreneurs solicit financial contributions from the general public, offering the pre-purchase of a new market proposal (i.e. a new product). In pre-purchase crowdfunding, the crowd and the entrepreneurs can collaborate and share resources to co-create a new market proposal. Then, for actors in the alternative finance market, value-creation is not limited to providing finance to promising new business proposals, but also includes the provision of value-added expectations that exceed the mere return of investment. Crowdfunding, in fact, acting as a social investing mechanism, reshapes the process by which new business proposals arrive on the market. Starting from these remarks, the current volume, relying on a case study of a successful crowdfunding campaign, deepens the role of the crowd in the pre-purchase crowdfunding from the perspective of value co-creation.