Bruno Busacca eBooks
eBooks di Bruno Busacca con argomento Marketing
Customer value analysis. Esercizi svolti. E-book. Formato EPUB Bruno Busacca - Egea Tools, 2011 -
Il volume è stato ideato per integrare l'apprendimento degli studenti dei corsi graduate impegnati nella frequenza di insegnamenti dedicati ai marketing management e all'analisi del comportamento del consumatore. L'obiettivo è quello di esemplificare, attraverso incident ed esercizi svolti, le potenzialità interpretative di alcune teorie e di alcuni strumenti particolarmente utili per affrontare i temi trattati negli insegnamenti.
Customer Value Analysis: Problems and Applications. E-book. Formato PDF Bruno Busacca - Egea, 2020 -
This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.
Customer-Based View. E-book. Formato PDF Bruno Busacca - Egea, 2020 -
The imperative of sustainable growth has clearly emphasized the importance of customer centricity and marketing skills, on which depends the ability to grasp the signs of market change, to internalize the customer in business processes, and to deliver a dynamic, attractive and distinctive value proposition. This ability is the precondition for the economic and competitive success of every company in the long run. From this perspective, the book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing performance, we examine the links among customer value, customer satisfaction and customer relations, delving into measurement techniques and management implications.