Subba Rao Chaganti eBooks
eBooks di Subba Rao Chaganti
Transactional to Transformational Marketing in PharmaThe Science of Why and The Art of How. E-book. Formato EPUB
Subba Rao Chaganti
edizioni PHARMAMED PRESS collana , 2023
Despite its great contribution to improving the health and well-being of people and saving countless lives worldwide for over a century, the modern pharmaceutical industry has continued to fall from grace in public perception for the last ten to fifteen years.While there are many reasons, such as ever-escalating prices...
Brand Positioning in Pharma. E-book. Formato EPUB
Subba Rao Chaganti
edizioni PHARMAMED PRESS collana , 2022
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing?Two reasons. Firstly,...
Reimagine Pharma MarketingMake it Future-Proof!. E-book. Formato EPUB
Subba Rao Chaganti
edizioni PHARMAMED PRESS collana , 2022
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey...
Cracking the Generics CodeYour Single-Source Success Manual for Winning in Multi-Source Product Markets!. E-book. Formato EPUB
Subba Rao Chaganti
edizioni BSP BOOKS collana , 2021
Cracking the Generics code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players. A detailed analysis of these twenty companies reveals the success code of ‘Ten essential elements...
Digital Pharma Marketing PlaybookWinning with the new rules of Engagement. E-book. Formato EPUB
Subba Rao Chaganti
edizioni BSP BOOKS collana , 2019
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities...